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Furniture Trends: Scandi Style & The Wellness Shift

Scandinavian furniture

Despite claims that minimalism is out in favour of bold colours & varied patterns and textures, Scandi furniture is still going strong. Wooden chairs in vibrant RAL colours rather than just natural wood finishes add a bright twist to the classic look.  Variations include fully coloured chairs, or partially coloured elements such the upholstered sections - seat pads & backs. This move from clean minimalism to a softer and more colourful style has been termed the 'New Nordic.'

Scandi Style & The Wellness Shift

The current drive towards healthy living particularly over the last two years is fuelled by a younger demographic. Healthy eating, drinking less, exercising more, as part of an everyday lifestyle rather than a fad diet or temporary exercise stint as is more evident in older generations. Restaurant and bar design has shifted to cater for the needs of this emerging consumer group. Vegan restaurants and boutique gyms are a mainstay of this trend, which is actually less of a trend than a generational shift. Mental health, mindfulness and general well-being is the focus, as well as diet and physical health. This is being incorporated into design.

Scandinavian furniture is traditionally imbued with bright and functional properties to counteract the affects of dark winter days and little daylight that the region experiences. It's not a coincidence that some of the world's lightest interiors can be found in the countries with fewest daylight hours. Using natural materials, particularly wood also emphasises our connection to the world around us and provides beauty through practicality. The popularity of Danish lifestyle trend Hygge, which promotes a warm and cosy well-being is also indicative of this wellness shift.

Wellness as a hospitality concept

It's not just the furniture of a venue that reflects this shift, but the entire concept behind hospitality spaces is changing. As the number of people drinking alcohol has dropped for the first time ever, the food & beverage industry has had to adapt its offering from cocktails to protein shakes and fatty fast foods to acai bowls & superfoodsRecent projects we've worked on that showcase this include Avobar, London's first Avocado bar (bentwood chairs in a warm honey stain, reclaimed wood tables, plenty of plants) & Farmer J, locally sourced seasonal food (character oak tables, chairs with exposed wooden backs, wooden panelling, more plants).

With the unprecedented rise in Veganism (7% - 3.5 million British people now define themselves as Vegan/plant based, up massively from 300,000-400,000 in 2015) healthy eating, healthy living, and hospitality interiors that promote well-being are here to stay.

Read more about a closely connected trend - The Colour Green here.

Topics: Furniture trends

By Paula Stanbridge-Faircloth Paula Stanbridge-Faircloth on 03/12/18 12:26
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Trending this season:

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